Youth on the Move

Youth on the Move: A Digital Campaign for Understanding Migration Causes is an Erasmus+ KA210-YOU small-scale partnership led by grow e.V. (Germany) in cooperation with the Italian Training Research Foundation (ITRF). The project runs for 18 months (February 2025 – July 2026) and aims to strengthen public understanding of why young people migrate—especially in Germany and Italy and to counter misinformation and discrimination around migration.

Project Objectives:

To provide a comprehensive understanding of the primary causes of youth migration in Germany and Italy, supported by thorough research and expert analysis. Result: A comprehensive report detailing the identified causes of youth migration, based on data from academic studies, reports, and expert interviews.
To effectively communicate the causes of youth migration to a broad audience by creating and distributing high-quality educational materials. Result: Two brochures and ten infographics finalized and approved for public distribution, designed to clearly and effectively convey information about youth migration.
To raise awareness and stimulate discussions and empathy about youth migration through a targeted and strategic awareness campaign. Result: An awareness campaign executed with measurable engagement, including impressions, likes, shares, and comments, demonstrating the campaign’s impact and reach.

Project Activities:

Project Management & Coordination
Overall project planning, partner coordination, financial management, monitoring & evaluation, documentation, and regular online meetings.
Kick-off, Midterm & Final Evaluation Meetings
Joint partner meetings to launch the project, review progress, address challenges, assess results, and agree on sustainability and follow-up actions.
Research Planning & Content Development (Germany & Italy)
National research in each country through academic review, reports, databases, and expert input to identify key drivers of youth migration and prepare initial content.
Research Presentation & Joint Content Planning
Partners present research findings, agree on key topics and messaging, and finalise the structure and content direction for the brochures and infographics.
Graphic Design & Finalisation of Educational Materials
Professional design and production of two brochures and ten infographics, including feedback rounds and final approval for digital dissemination.
Awareness Campaign Planning & Launch
Creation of a campaign strategy and calendar, preparation of posts and website updates, and coordinated rollout across both countries with engagement tracking.
Local Dissemination Event (Italy)
A final public event to present research outcomes, distribute materials, connect with youth and local stakeholders, and stimulate dialogue around youth migration